Our Story... 

Born in San Diego and crafted in Colombia, Arawayuu has  the mission to share a tradition and give back to the indigenous community of The Wayuu tribe. Founded by Maria Salazar, jewelry enthusiast with a social media and public relations background, initiated this concept to empower Colombian women artisans. Arawayuu offers vibrant lines of Wayuu Mochila bags and clutches handwoven by the Wayuu artisans, and tassel earrings designed by Maria. 10% of Arawayuu’s sales go back to support our tribeswomen artisans for the Wayuu artisans, the largest indigenous community located in the northeast Colombian region of La Guajira. To join this community, connect online and socialize on Instagram, TikTok , Facebook and LinkedIn  @Arawayuu.

The brand’s handmade crafts represent a particular form of expression for these tribeswomen; their labor-intensive weaving process can take more than 160 hours and uses ancient crochet techniques passed down through generations. Arawayuu showcases each individual artisan’s life story and cultural traditions through its bags’ motifs; no one ever wears the same mochila bag, as no weaver’s story is ever the same.